Copyright, Publicity Rights, and the Legal Reckoning in light of ByteDance’s Seedance 2.0

On February 12, 2026, ByteDance, the Chinese parent company of TikTok, released Seedance 2.0, an artificial intelligence video generation model that accepts text prompts, images, reference video, and audio to produce hyperrealistic video clips of up to fifteen seconds.[1] Within twenty-four hours, a two-line prompt produced a viral clip of AI-generated Tom Cruise and Brad […]